This white backgroud headshot of Lauren Pufpaf is perfect for LinkedIn
A white background is the most effective way to get the most from your headshot on LinkedIn and the social media. You will get more connections and better relationships. It has great flexibility and convenience for company websites too. Here are six reasons why.
Standout on that small screen
You will get more LinkedIn contacts if your photo stands out and is instantly recognizable. After someone has met you and wants to link to you or get more information, they will type your name into LinkedIn – probably on their smartphone. Six to ten names will come up with tiny images next to them. (If you don’t have a profile photo, forget about connecting.) If your profile photo is not recognizable, they will not link to you. By having a white background and a tight crop, there is no distraction from your face, giving you the largest chance of being recognized and getting the connection.
No Distractions for Viewer
A white background gives no distractions. A busy background is a distraction -especially on that tiny smartphone screen. I think a location-based portrait is better suited to a website, where a larger photo can be offered. Better to keep it simple and straightforward on LinkedIn.
Rachel Rubon’s photo looks great in black and white on LinkedIn.
Converts easily to black-and-white
A white background works really well in a black and white headshot. There is a big difference in tone between most faces and the background. In our past interview with Yumi Wilson, she explains how a black-and-white photo stands out on LinkedIn. If you take our previous tip about frequently changing your photo, a black-and-white version of your current photo makes that an easy and low-cost option. For our SRK Headshot Day customers, we provide a black-and-white version of your photo for no extra charge. Just ask.
A Pure White Background Says Professional Headshot
A professional headshot is essential to having a LinkedIn profile that is complete and effective. Every LinkedIn and social media expert we have interviewed says so. (See our interview with Social Strand founder Tracey Sestili.) Selfies and amateur shots don’t have that pure white background. A LinkedIn profile pic with a white background makes it quickly evident that you made the investment in a professional headshot. That meticulousness makes an impression on a potential employer or customer.
Consistency Among Other Employees
Do you have an organization with multiple representatives with headshots on LinkedIn? Your company will look organized and well-managed if everyone has a similarly-styled headshot. A white background makes this happen with ease. A consistent crop amplifies this effect. This consistency can also be used on the team page of your website. When you receive your final retouched images from your photographer, make sure you have multiple crops of your headshots so that your webmaster can make the shot best fit your About Page. Many website these days are designed with a white background. The white background headshot can fit in nicely. Tip: A small grey line around the shot can really give a professional look on a white background site.
Samuel Wang at SRK Headshot Day in Menlo Park
Bonus Website Benefit – Adding Future Employees
Adding future employees is a snap when you use a white background. If you make the background for all your employee shots too complicated or unusual, like shots in a specific place, adding future employee shots can be more difficult both logistically and from a cost basis. To make them match, the photographer must go out to the same location, get the lighting the same and match the other shots. With a white background, the shot can be created almost anywhere. Many of our clients send their employees to out SRK Headshot Day where the can add a new employee on a white background with no difficulty. Read my blog for more tips on planning for new employee headshots.
For companies with employees over multipole locations, the shots from different photographers inca easily be matched to the same background. A good professional photographer can match the lighting stye as well.
Now that you know how beneficial a white background headshot can be, get out there and get one. We have individual appointments at our SRK Headshot Day throughout the San Francisco Bay Area. If you live outside the Bay Area, a good professional headshot photographer can create a shot on a white background. You can see more examples of white background headshots on our website.
(Note: This is an update to a post I previously published on LinkedIn)
